The Inspiring Story Behind Lawson Sudbeck’s Entrepreneurial Journey

Lawson Sudbeck was born in Madison Mississippi on April 28th, 2005. He grew up going to St. Andrew’s Episcopal School and played on the school’s baseball and football team.  Although when the Covid Pandemic hit in the United States, and in person school was cancelled and moved to online school, he then proceeded to transfer to Madison Central High School. During that time of 2020 Covid summer. Lawson began to post cool outdoors content with his friends on TikTok, such as jet skiing, dirt-bikes, four-wheelers, wakeboarding, skateboarding and more.  As his videos began to go on the “foryoupage” and gain traction, so did his following.  Lawsons following began to grow extremely fast, and he then started to take his videos much more serious. Once the lockdown was lifted and things started to become more normal, he then began to leverage his following to allow him to work with large companies and brands. Lawson would then use that revenue from commission sales to travel to wild destinations around the world for content and would experience crazy adventures at such a young age. 

Traveling and meeting new people began to help Lawson understand the real world better and helped him become a well-rounded person. After a long time of hard work and effort, Lawsons TikTok account reached 12,500,000 followers. Although the account didn’t last too long. 

    Lawson still continued to grow his following, although he began to have major setbacks as TikTok’s guidelines started to become much stricter.  TikTok began taking down his videos for breaking their guidelines for “Dangerous Actions.” Lawson would have a video taken down, and would be temporarily banned from posting for a day and then it turned into two days, then into a week, etc. Eventually, Lawson woke up one morning and his account was permanently banned, and his account was then lost for good. All that hard work and time put into Lawsons account was gone overnight.

  Even though all his time and hard work was gone, it still didn’t stop Lawson from doing what he truly loved and what he was passionate about. He then proceeded to make another account and start from scratch, although after about a year it happened again. 

   Lawson was still determined to keep pushing for his goals, except this time he planned to be smarter about it and try a different approach.  

   Growing up Lawson always had an entrepreneurial mindset and always knew he never wanted to work a 9-5 or work for someone else.  So,  Lawson knew in his heart that he could make his “dreams become reality.” Lawson then started to think of cool ways he could make his goal of becoming a successful entrepreneur reality. So, Lawson knew that your “personal brand” is everything and you are the biggest factor that makes something successful. He said “If you have a large following on social media, you can run your own advertisement, with your own personal brand, without having to pay companies to show your product or to convince people to use or buy whatever your business offers.”  So, Lawson began to grow his following once again, except he knew that diversifying is normally the best way to become successful. Whether its stocks, your business in general or even just what platform majority of your following is on. 

  Lawson said “In the stock market, it is always smart to invest in different companies, so if one or two are failing, hopefully the other ones are being successful. The truly wealthy always have a large variety of assets.”

 So, Lawson implemented the same concept with his social media platform. He then began to use Instagram, TikTok and Snapchat. So, in case Lawson lost one of his accounts, he still would have a connection with his followers, which meant he wouldn’t have to start from scratch once again. 

  Lawson then began to leverage his following to start a few businesses.  At first it was a small clothing brand called “Lost Rabbit Gear”, which brought in good profits and was a fun business. After a while, he used the profits from “Lost Rabbit Gear” to buy in on a company called “Lift Foils”. Lawson knew that this company was going to grow extremely fast, and that the idea and concept of it was perfect for his lifestyle. The main product the company offers is an electric surfboard with a fin and propeller that brings the board out of the water, which you can ride up to speeds of 45mph. The technology is incredible and an absolute game changer, so he knew it would be perfect. Lawson then opened an LLC and started renting these boards on a local lake in his hometown, as well as selling these boards for commission online. Since he had such a large following that was interested in fun outdoor content, this business did extremely well and still currently is to this day. He said “it was super easy to advertise the product, considering all I had to do was post a few videos using the boards.” After that his business took off with online sales, and daily rentals. 

  Now Lawson is working on branching out into real-estate and creating a brand-new global lifestyle clothing company, which will be released at the end of 2023. He also plans to continue to grow his assets and reach on this world with many more businesses and Ideas that will forever change our world. 

İnstagram: https://www.instagram.com/lawson.sudbeck